Find What's Holding Your Local Rankings Back.
Get a clear picture of your local SEO performance, uncover ranking opportunities, and build a strategy that helps your business get found by more customers.
What a local SEO audit looks at
Six areas that decide whether customers in your service area find you or your competitor.
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Google Business Profile
Categories, services, attributes, photos and how complete the profile really is.
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Map pack visibility
Where you appear for the searches that matter, and who appears instead of you.
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On-page local signals
Titles, service and location pages, internal links and contact details.
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Citations and NAP
Name, address and phone consistency across directories, plus duplicate listings.
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Backlink profile
Quality, relevance and gaps compared with the businesses ranking above you.
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Competitor comparison
What the top local results do that you do not, ranked by effort and impact.
- Specialist-ledYou work with the person doing the work, not an account manager.
- Reviewed by handLinks, citations and recommendations are checked manually, not bulk-generated.
- Plain EnglishFindings are explained in terms a business owner can act on.
Start with an audit. Fix what actually matters.
Most local businesses are not short of SEO advice. They are short of a clear order of priorities. A Local SEO Audit looks at your Google Business Profile, website, citations, backlinks and local competitors together, then ranks what to fix by impact and effort.
You get findings you can understand and a plan you can follow, whether you work with me afterwards or hand it to your own team.
Local SEO that connects search, maps and your website
Ongoing local SEO covers Google Business Profile optimisation, local keyword research, service and location pages, and competitor tracking, so each piece supports the others.
See Local SEO ServicesIllustration: relevant sites linking to your website.
Manual link building from relevant websites
Every link is researched, requested and reviewed by hand. I look for relevant, editorial placements that make sense for your business, and I report each one.
See Link Building ServicesCitations that agree with each other
Inconsistent business details confuse customers and search engines. I build accurate listings, clean up duplicates and keep your name, address and phone number consistent.
See Local Citation Services| Listing | Address | Phone |
|---|---|---|
| Website | 12 Main Street | 555-0100 |
| Directory A | 12 Main Street | 555-0100 |
| Directory B | 12 Main St., Suite 2 | 555-0100 |
| Directory C | 9 Old Road | 555-0177 |
- 1Your business
- 2Competitor
- 3Competitor
- Relevance
- Distance
- Prominence
Google Maps SEO for the searches that send calls
For many local services the map pack is the first thing a customer sees. Maps SEO focuses on relevance, distance and prominence, the factors Google describes for local results, and improves the ones you can influence.
Learn about Google Maps SEOHow working together works
Five steps from first message to finished work. You approve the quote before anything is paid.
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1
Send an inquiry
Tell me about your business, website and goals through the contact form or WhatsApp.
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2
Scoping
I review your situation and confirm what is needed: an audit, ongoing work, or both.
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3
Custom quotation
You receive a written quote based on your business, not a fixed price list.
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4
Invoice and payment
An invoice or payment request is sent. Work begins when payment is confirmed.
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5
Work and reporting
I carry out the agreed work and report what was done, in plain language.
What clients say
"Super good experience"
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"Waqar did a great job on this project. The work matched my brief, communication was smooth, and everything was delivered on time. I’m very happy with the results and would gladly work with him again."
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"Waqar did his best to accomplished this task."
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"Waqar did a great job. Highly recommend working with him."
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"Highly recommend working with Waqar."
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"Professional Freelancer, easy communication."
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"Great experience , smooth transaction and delivered the project within time and budget"
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"Good communication, delivered all agreed listings, provided reporting and responded quickly to questions. Would work with again."
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Why work with a specialist
Local SEO rewards patience and care. That is how the work is done here.
- One specialist, start to finish
- The person who audits your site is the person who does the work.
- No guaranteed rankings
- Nobody controls Google. I commit to careful work and honest reporting instead.
- Manual, relevant, reviewed
- Links and listings are chosen for relevance and quality, not volume.
- Built for local service businesses
- Plumbers, electricians, roofers, auto repair shops and contractors have specific local search patterns. The work reflects that.
Frequently asked questions
Cannot find your answer? Ask directly and I will reply personally.
Ask a questionWhat is a local SEO audit?
It is a structured review of the things that influence how your business appears in local search: Google Business Profile, website, citations, backlinks and competitors. The result is a prioritised list of what to fix and why.
What will I receive?
Findings explained in plain language, a comparison with local competitors, and a recommended action plan. The exact scope is confirmed in your quotation.
How long does an audit take?
It depends on the size of your website and how competitive your market is. A timeframe is included in your quotation before you pay.
Do you guarantee first-page rankings?
No. Anyone who guarantees rankings is promising something they cannot control. I focus on work that improves your chances and I report honestly on what changes.
Which countries do you work with?
I work with local businesses in the United States, United Kingdom, Australia and Canada.
How do payments work?
I work with manual invoicing rather than an online checkout. After you send an inquiry I prepare a custom quotation, then send an invoice or payment request. Payment is by Payoneer or international bank transfer (SWIFT). Work starts once payment is confirmed.
Ready to see what is holding your rankings back?
Tell me about your business and website. I will come back with a clear next step and a custom quotation.